We're a little spicy, a little sentimental - and 100% rooting for the game to win.
We're a little spicy, a little sentimental - and 100% rooting for the game to win.
Welcome to the intel era of women’s sport.
The smartest brands aren’t guessing - they’re listening.
ELOWO connects the dots between fans, athletes and brands to co‑create what comes next.
Too many decisions are still shaped by people who know the numbers, but not the feeling. We believe emotion is information. And it’s often the missing piece when it comes to making people show up, care, and stick around.
We spark the opinions and conversations that actually move the game forward - with nuance, cultural context and emotional intel that’s been missing for way too long.
We ask sharper questions. Spot the signals that others miss. And give brands the real read on the room - so campaigns hit, partnerships resonate, and strategies don’t fall flat.
This isn’t about proving women’s sport is worth backing - we all know it is.
It’s about building the future with the people who know it best, not just for them.
We’re not here to dish out cold data or sugar‑coated stats. We’re here to tell you why fans rolled their eyes, what actually made a campaign slap, and how to show up better - with credibility and care.
We turn opinions into opportunity. Culture into insight. And feedback into fuel. We’re not just data - we’ve got personality and we’re not afraid to show it.
ELOWO
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ELOWO -
Emma Louise Oldfield
- Founder of ELOWO
Before she was front and centre of your For You page - creating content that reaches millions every month, Emma was behind the scenes; running some of the biggest global TV launches, red carpets, press junkets and media campaigns across BBC, Channel 4 and SkyShowtime.
She’s worked with A‑list talent, journalists, commissioners, producers and built comms strategies from scratch. Emma knows exactly what it takes to make something land, and what it looks like when it misses.
Now she’s using all of it - the media know-how, the creator lens, and the fan instinct - to make women’s sport better.
More fun. More honest. More in touch with the people who actually shape the culture.
We don’t do dull data here. We deliver emotionally intelligent insight, straight from the source - delivered with love (and the occasional roast).
We love women’s sport. That’s why we’re holding it (and you) to a higher standard.
Welcome to the club. It’s good to have you here.
Let’s chat
Interested in working together? Don’t be shy… slide into our inbox and we’ll be in touch!